NAIROBI, Kenya, July 27 – Real estate firm MySpace Properties has appointed strategic communications agency Dimension Global Communications (DGC) as its agency partner, in a mandate that places the developer’s media relations, brand positioning and stakeholder engagement portfolio in the hands of the Nairobi-based agency.
The partnership was sealed in Nairobi at a meeting between MySpace Properties Chief Executive Officer Mwenda Thuranira and DGC Chief Executive Officer Koome Kazungu, where Thuranira also presented Kazungu with a copy of his book, Taking Up Space: Success Secrets from a Real Estate Maverick.
Under the arrangement, DGC will support MySpace Properties across five areas: brand positioning and reputation management, media engagement and press office services, content development and thought leadership, structured engagement with investors, buyers and regulators, and dedicated communication to the developer’s diaspora client base.
Thuranira said the partnership responds to a shift in how property is bought and sold in Kenya, where buyers increasingly interrogate a developer’s track record and public record before committing.
“Real estate is a trust business long before it is a transaction,” he said. “Our clients are committing their life savings to a promise. Communication is how that promise is explained, defended and honoured. We needed a partner who understands both the property sector and the media environment, and DGC brings that combination.”
The appointment comes as MySpace Properties sets its sights beyond Kenya, with the developer eyeing expansion into the wider East African market on the strength of rising cross-border property demand and a diaspora client base that increasingly invests across more than one country in the region.
“Our clients are no longer thinking in national terms, and neither are we,” Thuranira said.
“A Kenyan in London or Dubai is weighing Nairobi against Kampala, Dar es Salaam and Kigali. If we intend to compete in those conversations, our name has to travel before our brochures do. That is a communication task as much as it is a commercial one.”
Koome said the mandate reflects growing demand from developers for professional communication counsel rather than transactional publicity.
“The property sector has matured faster than its storytelling,” he said.
“Buyers today are more informed and considerably more sceptical, and rightly so, given what the market has been through. Our work is to help MySpace communicate with clarity and consistency, and to make sure the company is present in the conversations that shape its market.”
Kenya’s real estate sector has faced heightened public scrutiny in recent years following disputes over stalled projects and off-plan sales, placing a premium on transparent developer communication and verifiable delivery records.
Industry observers say the pressure has pushed credible developers to formalise how they speak to the market rather than leaving it to campaign-season advertising.
MySpace Properties has grown over the past decade into one of the more visible players in Kenya’s property market, with a portfolio spanning residential and commercial developments and a significant diaspora client base.
Thuranira has emerged as one of the sector’s more prominent voices, combining business with authorship and public commentary on property investment.
Both executives said the partnership will extend beyond publicity into structured stakeholder engagement, including investor briefings, diaspora outreach and thought leadership content aimed at raising the quality of public conversation around property investment in Kenya.
DGC will also support the developer’s regional visibility as it builds toward an East African footprint.
