Lebron James tweets are worth $140,000 (Sh14.4 million).
Social media advertising company Opendorse have estimated the worth of a single tweet by the American basket ball player and the reason they are so high is because of his 23 million followers and his status as a sportsman.
Meaning, a 140 word tweet is worth $1,000 per character.
CEO Blake Lawrence said: “It would cost you five times more to reach that many people with a TV ad.”
