NAIROBI, Kenya, Oct 27 – Terrenus Distribution East Africa Limited, a boutique investment and distribution house specializing in consumer health care solutions, has launched Eezi Oral Hygiene Brands Limited in Kenya.
Through Eezi, it will make toothpaste tablets that are environmentally friendly, saliva-activated, clinically approved, and require no water in the country.
They will later be distributed across the African market.
“Kenyans have not previously had access to an affordable or convenient toothpaste that allows them to brush regularly,” Paul Ngugi, Chief Clinician and Group CEO of Evolution Dental, said.
“Eezi brings a superior quality brand at affordable pricing to all Kenyans without compromising on efficacy and qualitative outcomes,” Ngugi added.
“Eezi provides the same standard of oral care that traditional toothpaste does but is affordable due to its smart packaging and delivery system. It can be bought as a single serving or in bulk.”
The toothpaste tablets are available in all pharmacies and on Kyosk.App, a nationwide digital last-mile distributor serving Duka’s with innovative technology and products.
Together with Eezi Brands, Kyosk.App is enabling access for all communities to oral care.
Eezi Oral Hygiene Brands Limited has partnered with local pharmaceutical group Laboratory & Allied to localize production, with support from the leading pharmacy chain in East Africa, Goodlife Pharmacy.
“With over 130+ stores in Kenya and an expansive e-commerce platform, we remain confident that this strategic partnership will enable us to reach a broader market,” According to its Head of Marketing, Yvonne Achieng.
By Davis Mabeya
