Zee Entertainment Africa a leading multinational media conglomerate has introduced its Free to Air (FTA) television channel called Zee Dunia to the Kenyan market and in Africa seeking to diversify entertainment options to growing audiences. This makes it the first MNC to provide the service in the continent.
Zee Dunia represents the company’s first venture into the continent’s FTA media landscape and is expected to provide viewers a convenient and affordable avenue to access premium content.
“As part of our longstanding legacy of excellence in production and innovation, we are dedicated to support and empower creatives through collaboration and content diversification incorporating local components. We have invested heavily in our distribution for a greater reach in order to contribute to the growth and development of the media and entertainment economy,” said Somnath Malakar, Chief Executive Officer at Zee Entertainment – Africa & Indian Ocean Islands.
The move is an indicator of Zee Entertainment’s confidence in Kenya’s entertainment industry which is regarded as one of the most advanced in the region. In addition to creating quality content, Zee intends to boost capacity amongst local production talent.
VP East Africa, Zee Entertainment Africa , Neha Sharma highlighted that, “Kenya’s evolving media and thriving content creation space influenced our decision to launch our first free to air channel in this market. It also marks a significant milestone in our commitment to the industry as we are excited to offer holistic family viewing, bringing diverse and engaging programming to households across the nation, while simultaneously investing in Kenyan talent and resources. This so as to drive its wider economic progress while ensuring visibility and access with a strong distribution of 41 sites across the country through PANG and Signet”
