Kenyan music has witnessed a new wave of dynamism with the explosive rise of “Set It,” a collaboration between the burgeoning artist Dyana Cods and Ajay from Buruklyn Boyz.
Since its debut, the song has captured the country’s musical landscape, quickly becoming a cultural sensation that resonates with fans across various platforms.
The journey of “Set It” began on TikTok, where it quickly gained traction through the popular Set It Challenge. This viral trend, characterized by energetic dance routines set to the song’s infectious beats, propelled the track into the limelight. The challenge’s success on TikTok has significantly contributed to the song’s status as the most listened-to track in Kenya on both Spotify and Apple Music.
The popularity of “Set It” is further reflected in its impressive metrics. The song has become the most ‘Shazamed’ track in Kenya, demonstrating its widespread appeal and the public’s eagerness to identify and connect with the hit.
Within just three weeks of the music video’s release, “Set It” has garnered over 4 million plays on YouTube and it is currently the number one trending song on the platform—a testament to its rapidly growing fan base.
“Set It” is a vibrant example of the Arbantone genre, a style known for its rhythmic and energetic beats. The track samples the iconic 1993 dancehall riddim, Tonight Riddim, which features hits like Wayne Wonder’s “Saddest Day of My Life” and Buju Banton and Beres Hammond’s “A little more time.” This nod to classic dancehall elements blends seamlessly with contemporary sounds, creating a fresh yet familiar experience for listeners.
ALSO READ:
Adding a personal touch to the song’s success, 22-year-old Dyana Cods who was born in Kisumu and raised in Nairobi, filmed the video in the Jericho neighborhood where she grew up.
The rise of “Set It” signifies more than just a musical hit; it represents a broader cultural shift within Kenya’s entertainment industry. The song’s success highlights the growing influence of digital platforms in shaping music trends and the power of social media in propelling artists to national prominence.
