Taylor Swift is dropping the ‘Anti-Hero’ music video on Friday (21.10.22).
The pop icon will share the first promo of her ‘Midnights’ era – her 10th studio album – on its release day and she revealed the exciting news in a video posted to her Instagram account that included her diary.
On Monday (17.10.2022), the 32-year-old singer captioned the post: “Mark your calendars! Meet the Midnights Manifest.”
Of the track, Taylor said that it was “one of my favorite songs I’ve ever written. I really don’t think I’ve delved this far into my insecurities in this detail before.”
She continued: “I struggle a lot with the idea that my life has become unmanageably sized… Not to sound too dark, but I just struggle with the idea of not feeling like a person – don’t feel bad for me, you don’t need to. But this song really is a real guided tour through all the things I tend to hate about myself; we all hate things about ourselves.”
The first of the ‘Midnights’ promotional events starts on Thursday (20.10.2022) with a teaser trailer dropping during Amazon Prime Video’s ‘Thursday Night Football’.
Taylor – who is a known fan of Easter Eggs and leaving hints for her devoted fans – then promised a “special very chaotic surprise” on at 3am EST, just five hours before the ‘Anti-Hero’ video. YouTube Shorts will then host the #TSAntiHeroChallenge and then lyric videos for the tracks are due out at 8pm.
Last week, the Grammy winner teased one of the hotly anticipated tracks, ‘Snow on the Beach’, a duet with Lana Del Rey, who Taylor is a “massive fan of”.
