NAIROBI, Kenya, May 22 – Standard Chartered Bank has launched a wealth campaign targeting Kenya’s affluent market, signaling deeper investment in high-net-worth clients through tailored advisory and digital solutions.
The global campaign, “Now’s Your Time for Wealth,” is part of a $1.5 billion global investment over five years to expand the bank’s affluent business and strengthen its position as a leading international wealth manager.
“We are committed to supporting our clients’ wealth ambitions through diversified solutions and a clear advisory approach enabled by digital capabilities,” said Edith Chumba, Head of Wealth & Retail Banking at Standard Chartered.
The bank will channel 50% of its investment into recruiting top-tier wealth specialists and relationship managers, with another 25% directed at brand visibility in the wealth space.
With an international footprint across 25 markets and four major wealth hubs in Singapore, Hong Kong, Dubai, and Jersey, the bank aims to serve Kenya’s growing pool of dollar millionaires, expected to rise by 65% over the next decade, according to the 2024 Africa Wealth Report.
