South African rap star Sho Madjozi has landed a major record deal with US label, Epic Records.
The award winning artist yesterday (30.06.20) revealed on social media that she is the newest Epic Records signed.
The critically lauded artist first came on the scene in 2017 garnering instant attention for her unique delivery of Xitsonga and Swahili lyrics as well as colorful fashion that mixes traditional African dress with modern flourishes.
Epic Records CEO Sylvia Rhone said, “African artists are enjoying an unprecedented level of visibility in music and Sho Madjozi is beautifully waving the flag for South Africa. She’s bold, brilliant and remarkably talented and her music embodies all that is special about her homeland. We’re honored to have her as the newest member of the Epic family.”
She had been nominated for best new international artist on Sunday’s BET Awards for the second time. The won the award in 2019.
Her songs ‘John Cena’ and ‘Huku’ have each garnered over a million streams on Spotify, bringing her to the attention of Beyonce and Ed Sheeran, with whom she shared a stage at the 2019 Global Citizen Festival.
The bubbly musician created a viral moment when she met actor and WWE legend John Cena, the namesake of her song, on “The Kelly Clarkson Show” in November 2019.
