Selena Gomez has become a billionaire thanks to the success of her Rare Beauty brand.
The 32-year-old star has enjoyed significant success as a singer and as an actress – but Rare Beauty, Selena’s make-up and cosmetics brand, has seen her personal fortune top the $1 billion landmark.
The brunette beauty is actually worth an eye-watering $1.3 billion, according to Bloomberg, which has included Selena on its Billionaires Index for the very first time.
Bloomberg noted that Rare Beauty – which Selena founded and also owns – accounts for the “vast bulk” of her personal wealth.
Selena has a huge social media following, including more than 400 million followers on Instagram, while she’s also worked with a host of big-name brands during the course of her career, including the likes of Puma and Louis Vuitton.
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Earlier this year, meanwhile, Selena claimed that she never wanted Rare Beauty to be about “making a lot of money”.
The pop star launched her cosmetics company – which is committed to raising $100 million for mental health awareness – in 2020, and Selena confessed to being amazed by Rare Beauty’s success.

