Rising Nigerian artist Kold AF, known for exploring diverse sounds, takes the spotlight for Spotify’s EQUAL Africa program this April.
Kold AF, who recently released a 2-pack EP called “no PITY” alongside alternative soul artist Aema, emphasises the importance of staying true to her artistic vision; “People often try to fit me into their preconceived moulds, guided by their prejudices. Yet, as a young woman navigating the labyrinth of the music industry, I refuse to be confined by such limitations. My focus remains unwaveringly fixed on staying true to my artistic vision.”
Participating in the EQUAL program is a genuine honor, a testament to Spotify’s commitment to supporting female artists. It also serves as a gentle reminder to me to extend a helping hand to the aspiring women who will follow in my footsteps,“ Kold AF added.
Spotify’s year-round EQUAL program empowers female creators with a global platform for growth. The dedicated EQUAL hub connects listeners in over 180 markets with this pool of talented artists.
Monica Kemoli-Savanne, Spotify’s Senior Artist & Label Partnerships Manager, Sub-Saharan Africa says, “At Spotify, empowering women and creating opportunities for them is a true passion. We’re committed to continuing these efforts and showcasing rising artists like Kold AF, who serve as a reminder that dreams are valid. EQUAL Africa is honoured to be a part of sharing these stories.”
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In 2023 alone, Spotify hosted 15 EQUAL activations and over 14.8 million artist discoveries stemmed from EQUAL playlists, and EQUAL artists received 11,800 editorial playlist adds. This demonstrates the program’s impact and reach.
