Streaming giant Netflix is seeking to make its password-sharing era grind to a halt in its latest move, and the platform has already started experiments to ascertain the viability of the move.
Since its advent, one of Netflix’s most popular features is the sharing of passwords by different users , which leads to many people enjoy the services offered by the service without necessarily having an own account. As it faces competition from other services, Netflix now seeks to curb the sharng of a Netflix account .
In a blog posted on the Netflix website, the platform is testing two new features to that effect, in Peru, Costa Rica and Chile. The post says the streaming bigwig is cognizant of the impact on revenue the sharing of passwords has had, which has informed their decision for the new move. The features are loosely described as subaccounts but will be officially called ‘Extra Member,’ and will entail users being allowed two extra members on their account. Each of the members will have their own username and password and will pay an extra fee.
““We’ve always made it easy for people who live together to share their Netflix account, with features like separate profiles and multiple streams in our Standard and Premium Plans. While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared,” reads the post in part.
Netflix has said that it is done seeing how the test run goes in the aforementioned countries, it will enforce the changes in other markets. The service is looking to see if the changes will increase revenue and/subscriber count
