South Africa’s Nasty C and Filipino artist Zack Tabudlo have released a new song titled ‘Fallin’, their first collaboration project with Coke Studio.
Coke Studio is Coca-Cola’s global music platform, which brings the most exciting emerging and breakthrough artists from all corners of the world together to create ‘Real Magic.’
Coca-Cola’s ‘Real Magic’ brand philosophy celebrates the magic of human connection and the belief that our differences make the world a richer and more interesting place. It is a celebration of the real-life moments and the magic, that happens when people come together.
The multi-award winning, platinum selling South African Nasty C originates from Durban in the KwaZulu-Natal Province. His escalating success led to his 2020 signing to the esteemed Def Jam Records in the USA, and the release of his third album Zulu Man With Some Power, which saw him making global waves.
“Exchanging vibes with Zack on this record was special. Collaborating with him was an organic process; we connected creatively and found a perfect balance between our unique styles,” said Nasty C. “I enjoy collaborations that highlight the magic that can happen when artists from different backgrounds come together to create music. I can’t wait for the world to hear what we’ve cooked up!” said Nasty C.
Zack Tabudlo may be the quintessential Gen Z Southeast Asian star of the new 20s: an alternative-pop and R&B singer, lyricist, multi-instrumentalist, and producer based in the Philippines. In 2022, he emerged as Spotify’s most-streamed local artist in the Philippines, next to Taylor Swift and BTS. Zack has recently become the first Filipino male solo artist to achieve 1 billion Spotify streams, with multiple songs charting #1 on Spotify’s Global Viral chart.
“This is my first time releasing a track with a rapper like Nasty C. I’d always had visions of doing more pop-hiphop tracks in the future, so when I heard Nasty C was going to be part of Coke Studio, it felt like the perfect time to do it,” said Zack.
The release of ‘Fallin’ follows ‘Be Who You Are (Real Magic),’ this year’s Coke Studio anthem by Grammy-award-winning American musician, Jon Batiste featuring NewJeans, J.I.D, Camilo and Cat Burns.
“Collisions’ are central to Coke Studio and are all about bringing incredible musical talent together across genres and cultures, to create fresh new sounds,” said Joshua Burke, Global Head of Music & Culture Marketing, Coca-Cola™.
More than 16 of the biggest breakthrough music artists of the moment have been brought together from South Africa, Egypt, US, UK, Canada, Colombia, India, Pakistan, Bangladesh, Turkey, China, Korea and the Philippines for COKE STUDIO™ 2023:
