In an electrifying press conference and cocktail hangout held on Wednesday, January 24, 22Bet proudly announced the renewal of the brand ambassador deal with iconic Kenyan rapper Khaligraph Jones.
Simultaneously, the event saw the unveiling of the newest addition to the 22Bet ambassadorial family, the talented and dynamic Nadia Mukami.
Khaligraph Jones, whose association with 22Bet has been marked by mutual success and innovation, expressed his delight at the continued partnership. “Renewing my contract with 22Bet is not just a continuation of a collaboration; it’s a testament to the shared vision and excitement we bring to fans. I look forward to another chapter of pushing boundaries and creating memorable experiences together.”
Nadia Mukami, the latest entrant into the 22Bet family, exuded enthusiasm at the announcement. “Joining 22Bet as a brand ambassador is an honor and an exciting challenge. I believe in the power of entertainment and sports to connect people, and I am thrilled to be part of a brand that understands and embraces this connection.”
General Manager of 22Bet, Joash Ajuoga, expressed his confidence in the renewed partnership with Khaligraph Jones and the addition of Nadia Mukami. “Khaligraph Jones has been an outstanding ambassador for 22Bet, embodying our brand values and connecting with our diverse audience. With Nadia Mukami joining the team, we are confident in the synergy of talent and creativity that will further elevate our brand and engage our users.”
Githinji James, Head of Marketing at 22Bet, echoed Joash Ajuoga’s sentiments. “We are excited about the fresh energy Nadia Mukami brings to 22Bet. Her influence in the music industry aligns seamlessly with our commitment to providing a dynamic and entertaining betting experience. Together with Khaligraph Jones, we are poised to set new standards in the industry.”
Bloow CEO Wyre, present at the event, commented on the successful collaboration, stating, “Our partnership with 22Bet has been nothing short of extraordinary. Khaligraph Jones’s renewal and the addition of Nadia Mukami reflect the dynamic and innovative spirit of both the brand and the artists. We look forward to creating impactful and memorable experiences for fans in this continued journey.”
The press conference and cocktail hangout were a celebration of the thriving collaboration between 22Bet, Khaligraph Jones, and now, Nadia Mukami. Fans can anticipate an array of exciting initiatives, promotions, and exclusive content as the partnership unfolds in the coming months.
About 22BET
22Bet is one of the most popular sportsbook and casino sites across the world, especially in Kenya and Africa in general. The brand offers a variety of pre-match and live betting lines for the most popular football leagues around the world, as well as regional tournaments. It also focuses on other sports such as basketball, rugby and eSports, to name a few.
22Bet has significantly increased its presence in the African region. Khaligraph joins 22Bet family of ambassadors that already includes the legendary Togolese footballer Emmanuel Adebayor, as well as Brazilian star Julio César among others. With its increased focus on responsible gaming, 22Bet has launched several charity events, the most recent being held in the vulnerable communities of Nairobi.
22Bet continues to expand their presence in Kenya, while maintaining and upgrading their leading sports betting website.
