NAIROBI, Kenya, Feb 19 – Glass House PR Limited Founder and CEO Mary Njoki has been selected as a judge for the prestigious SABRE Awards Africa 2025.
Organized by PRovoke Media, the SABRE Awards (Superior Achievement in Branding, Reputation, and Engagement) recognize excellence in public relations campaigns worldwide, including Africa. The awards honor outstanding work in engagement, credibility, and relationship-building.
Recognized as the world’s largest and most respected PR awards program, the SABRE Awards have set industry standards in branding, reputation management, and strategic communication for over 30 years.
The African edition attracts entries from PR agencies, corporations, government bodies, NGOs, in-house communication teams, digital media firms, and startups, providing a platform for industry leaders to network and collaborate globally.
Submissions are evaluated on creativity, effectiveness, and impact across categories such as crisis management, corporate reputation, and influencer marketing.
Mary is the only Kenyan founder and CEO on the 2025 judging panel, a recognition of her leadership and the global influence of Glass House PR in shaping strategic communications across Africa and beyond.
“The SABRE Awards celebrate the power of strategic communications, setting industry benchmarks in innovation, creativity, and ethical storytelling,” Mary said.
“I am excited to be part of this panel and look forward to contributing my expertise to this influential platform.”
Since founding Glass House PR in 2012, Mary has worked with over 100 organizations, including African SMEs, banks, governments, and global brands like Facebook and Uber.
Her agency has played a pivotal role in unlocking brand potential across diverse industries, from tech and real estate to consumer products and travel.
As the only Kenyan PR agency selected for the awards this year, Glass House PR takes pride in representing the country on the global stage.
“Our values align with the SABRE Awards’ mission to highlight the power of PR,” Mary added.
“The judging process will be highly competitive, and I look forward to working with fellow panelists to recognize the best in the industry.”
Quoting PRovoke Media founder Paul Holmes, Mary concluded, “Proving and improving the value of public relations’ is key, and I am eager to collaborate with professionals shaping the future of PR.”
