Isuzu dominates local car sales market as total sales hit 9,757

Isuzu dominates local car sales market as total sales hit 9,757

NAIROBI, Kenya, Sept. 8 – Kenya’s motor industry sold 1,677 vehicles in July 2026, bringing total sales for the first seven months of the year to 9,757 units, with Isuzu East Africa accounting for nearly half of the market.

Data from the Kenya Motor Industry Association (KMIA) shows Isuzu sold 4,724 units between January and July, giving it a cumulative market share of 48.4 percent.

The company sold 734 vehicles in July, maintaining its lead over other manufacturers.

“The Kenyan automotive industry recorded 1,677 units sold in July 2026, bringing the calendar Year-to-Date (YTD) industry total to 9,757 units (January–July 2026),” KMIA said in its observations accompanying the industry data.

Toyota was the second-largest contributor to cumulative industry sales, with 1,977 units, followed by Sinotruk with 995 units, Tata with 470 units and Mitsubishi with 349 units.

In July, Toyota sold 358 units, Sinotruk 230, Tata 80 and Mitsubishi 52.

July sales fell by 235 units from the 1,912 recorded in June, representing a 12.3 percent month-on-month decline.

The July total comprised 1,644 locally sold vehicles and 33 exports. Cumulative sales stood at 9,371 local units and 386 exports.

Monthly industry sales stood at 1,120 units in January, 1,166 in February, 1,373 in March, 1,143 in April, 1,366 in May, 1,912 in June and 1,677 in July.

KMIA attributed the market performance partly to a stable exchange rate and the Central Bank Rate (CBR) of 8.75 percent, which it said was supporting asset financing for customers.

The Central Bank of Kenya has maintained the CBR at 8.75 percent since February, including at its August 11, 2026 Monetary Policy Committee meeting.

CBK data shows the average commercial bank lending rate stood at 14.39 percent in July, down slightly from 14.4 percent in June.