Telecommunications giant Airtel Kenya is inviting Airtel customers to audition for the debut season of the international music talent show dubbed ‘The Voice Africa’.
The show, a first of its kind on the continent, seeks to discover and grow musical talent in Africa. Viewers will be treated to thrilling performances as the region’s undiscovered talent showcases its prowess to the world.
The Voice Africa will be streamed to millions of Africans via Airtel TV, Free to Air stations (FTAs) and paid channels across 14 countries in Africa. Here in Kenya, Airtel has partnered with Citizen TV to showcase ‘The Voice Africa’.
The first stage is a Video Audition, in which entrants register at www.thevoice.africa.com and upload a one-minute video of them singing. Successful applicants will be invited to attend a Live Audition, hosted in Kenya.
Following the live audition, the seven strongest vocalists from Kenya will be flown to Nigeria to film the show, alongside seven other contestants from each of Airtel Africa’s 13 other markets.
The next stage is the unique and show-stopping Blind Auditions, for which The Voice is internationally renowned. Decisions from a high-profile panel of expert coaches will be based solely on voice, and not on looks.
The coaches will hear the contestants perform, but they will not get to see them – thanks to rotating chairs. If a coach is impressed by the contestant’s voice, he/she pushes a button to select the artist for his/her team. Once the teams are set, they enter the Battle Round, where coaches will dedicate themselves to developing their team of artists, giving them advice, and sharing the secrets of their success along with the help from their celebrity advisers.
At the end of various vocal challenges, only the strongest members of each coach’s roster remain and proceed to the new Knockout rounds. Here, coaches will decide who to take forward to the Live Shows. In this final phase, 16 potential singing superstars from across Africa – including two from Kenya will compete each week against each other during a live broadcast, taking place in March 2023. The television audience will vote to save their favorite artists and one grand winner will ultimately be named ‘The Voice Africa’.
The grand winner will be rewarded with USD $100,000 (KES 12 million) prize package, including a recording contract. Each of the seven selected contestants from each country will receive USD$5,000 and some Airtel goodies.
About The Voice Africa Video Audition
• Registration is free at www.thevoice.africa.com
• Entrants must be 18 years and over, with a government-issued means of Identification which grants
them access to The Voice Africa portal for registration
• An active Airtel number is required to register for The Voice Africa
• The deadline for Video Auditions is Sunday 6th November 2022
