NAIROBI, Kenya, June 25 – Barely a decade ago, consumers had to endure excessive paperwork, several phone calls and endless back-and-forth engagements to acquire the products and services that they needed from organisations.
Recently however, advances in technology have created a more connected world that has made it possible for consumers to get whatever they need from wherever they are.
“The Covid19 pandemic did not just accelerate digital adoption, it transformed expectations. Consumers today expect speed, simplicity and convenience in every experience,” said Stephen Lokonyo, Managing Director, First Assurance.
According to Stephen, consumers today seek services that are responsive to their needs and are easy to access. For this reason, organisations must recalibrate their digital strategies, tailoring solutions to the evolving consumer needs.
“The insurance industry is no exception. As digital transformation reshapes how we live, work and shop, insurers must lead the way by integrating embedded insurance solutions into their service models,” said Lokonyo.
First Assurance has deployed a digital solution that allows customers to purchase motor insurance policies securely via mobile phones or websites, where they receive their policy documents.
From any location, customers can get quotes, compare and customize covers, as well as access service support or file claims virtually. This reduces turnaround times, eliminates paperwork and builds customer confidence.
“Our digital insurance solutions are designed to meet customer demands by improving access to coverage, reducing administrative hurdles, and enhancing overall satisfaction,” posed Lokonyo.
Driven by a belief that insurance should not only protect the customer’s assets, but also support their lifestyle, the company seeks to develop more secure, scalable, and user-friendly platforms that integrate effortlessly with today’s digital lifestyles.
“As we continue to innovate, our mission remains simple: to simplify insurance, enhance accessibility, and deliver value at every step of your journey,” stated Lokonyo.
