NAIRO BI, Kenya Nov 4 — 31 October 2025: East African Breweries PLC (EABL) has launched its annual festive campaign, ‘It’s a Wrap’, at an event held at the company’s Nairobi headquarters, signalling the start of end-of-year celebrations across its portfolio.
The launch brought together EABL staff, trade partners, media, influencers and brand collaborators for an evening of brand showcases, live music and conversations reflecting on the company’s 2025 milestones.
“It’s a Wrap is more than a campaign; it’s a story of creativity, collaboration and resilience. It is our way of saying thank you to everyone who showed up, stood tall and stayed inspired. No matter how the year has gone, there’s always something worth celebrating,” said Mark Mugisha, EABL’s Marketing & Innovations Director.
The campaign features a unified festive message across EABL’s leading brands — including Johnnie Walker (Black, Blue and Gold), Don Julio, The Singleton, Gordon’s London Dry Gin, Baileys and Smirnoff — encouraging consumers to celebrate life’s moments while reaffirming the company’s focus on creativity, innovation and responsible enjoyment.
