NAIROBI, Kenya, April 12 – East Africa Breweries Limited (EABL) has introduced the ‘Tujengane’ National Consumer Promotion, a 12-week campaign aimed at rewarding and supporting consumers.
The initiative, running from April to June 2024, emphasizes togetherness and resilience within communities.
“The Tujengane campaign represents a pivotal moment for EABL as we navigate through dynamic market conditions. By leveraging ingenious marketing strategies and consumer-centric initiatives, we are confident in our ability to drive engagement, loyalty, and growth for our brands while providing tangible value to our consumers,” Mark Ocitti, KBL Managing Director, said.
“Beyond that, we are deeply committed to working closely with regulatory authorities to uphold the highest standards of quality and safety, guaranteeing the safety and reliability of every product we offer. With Tujengane, we celebrate this commitment to excellence and safety, while embracing the spirit of togetherness,” he added.
Consumers who are over 18 years old and hold a national ID can participate by purchasing EABL spirit brands and submitting unique codes via SMS number 20405 for a chance to win various prizes, including cars, cash, motorbikes, and more.
Joel Kamau, Group Commercial Director, said, “The Tujengane campaign embodies our dedication to celebrating our consumers in meaningful ways. Our focus goes beyond just offering prizes, it’s about creating opportunities that can truly transform lives.”
“The prizes we are offering, represent our commitment to providing tangible benefits to our consumers. We believe that by coming together, we can achieve more, and this campaign is a testament to that belief.”
Strategic partnerships, including collaborations with artists for the Tujengane anthem, amplify the campaign’s message of togetherness, resilience, and hope, as stated by Kennedy Mutula, Marketing Manager, Spirits, EABL.
