Amazon has hastily changed the logo of its shopping-app after a redesign made it resemble Adolf Hitler.
The design was launched in January and depicts a strip of blue tape over the web giant’s smile’ logo, but observers pointed out that it resembled a toothbrush moustache associated with the Nazi dictator.
Amazon have now reverted the design back to a folded blue tape following feedback from customers.
Vicky Bullen, chief executive of the branding agency Coley Porter Bell, told BBC News: “Unfortunately for Amazon, the visualization of their parcel tape on the original logo will immediately be associated as a Hitler-esque moustache, as that shape is forever embedded in our (subconscious) brains as such – not the best association for a brand that wants to create delight on the doorstep.”
