NAIROBI, Kenya, Feb 11 – Amara has been named the Official Grooming Partner for the inaugural HSBC Tournament set to be held in Nairobi, marking a new milestone in the brand’s growing footprint in Kenyan rugby.
The brand, powered by its “Vitamin N” blend of natural oils, said the partnership strengthens its commitment to high-performance sport and builds on its existing relationship with the Kenya Rugby Union (KRU). Since 2024, Amara has supported key rugby initiatives aimed at growing the sport’s professionalism and visibility.
Amara is also in the process of renewing its partnership as the Official Grooming Partner of the Kenya Simbas, reinforcing its long-term support for the national team and rugby development across all levels.
HACO Industries Managing Director Mary-Ann Musangi said the partnership reflects the brand’s belief in sport as a platform for inspiration and national pride, adding that aligning with the HSBC series enhances Amara’s presence while contributing to the growth of Kenyan rugby locally and internationally.
