Meta’s newly-launched Threads app is all the rage right now as the platform keeps raking in new users by the hour.
According to the company’s chief Mark Zuckerberg, the Twitter rival app has seen ten million users sign on to the platform.
Threads allows users to post up to 500 characters, and has many features similar to Twitter.
Despite Threads being a standalone app, users log in using an Instagram account. Their Instagram username carries over, but there is an option to customize their profile specifically for Threads.
Users will also be able to choose to follow the same accounts they do on Instagram, Meta says. The app allows users to be private on Instagram, but public on Threads.
On Threads, posts can be shared to Instagram and vice versa and can include links, photos, and videos of up to five minutes in length.
Users see a feed of posts, which Meta calls “threads”, from people they follow as well as recommended content.
They are able to control who can “mention” them and filter out replies to posts that contain specific words.
Unfollowing, blocking, restricting or reporting other profiles is also possible, and any accounts users block on Instagram are automatically blocked on Threads.
While Meta stresses ties to Instagram, media coverage has focused on its similarity to Twitter, with some investors describing the app as a “Twitter killer”.
Experts say Threads could attract Twitter users unhappy with recent changes to the platform.
