NAIROBI, Kenya, Feb 20 – Reckitt, a global hygiene, health, and nutrition firm, has appointed Mustapha Bugaje as the Country Manager for Kenya.
In this role, Bugaje will oversee operations, drive growth, and strengthen Reckitt’s presence in the East African region.
Bugaje’s appointment comes as Reckitt steps up its efforts to expand its footprint in East Africa, reinforcing its commitment to providing high-quality, affordable hygiene solutions for families.
“We are committed to supporting the health and well-being of Kenyans, which is why we have doubled our manufacturing footprint in the country,” said Bugaje.
Reckitt is the maker of household brands in Kenya, including Dettol, a hygiene and disinfection solution; Harpic, a top toilet and bathroom cleaner; Mortein Doom, a trusted mosquito eradication solution; and JIK bleach, known for its stain removal and disinfection properties.
Other popular products, such as Air Wick, further strengthen the company’s presence in Kenyan homes.
Kenya is a key market for Reckitt, with its brands enjoying strong consumer loyalty, as they continue to address everyday needs through science-backed innovations and insights, earning the trust and love of Kenyan consumers.
Since joining Reckitt Nigeria in 2015 as Regional Manager for the Lagos Region, he has held key leadership roles across the South-West and North Regions between 2015 and 2017.
In 2018, he was appointed Head of Trade Marketing for Nigeria, and by 2019, he assumed the role of Sales Director—a position he held until September 2024.
During his tenure, he spearheaded the transformation of Reckitt Nigeria’s go-to-market strategy, enhanced team capabilities, and elevated execution excellence, leading the Nigerian market to consistently outperform both locally and globally.
Bugaje holds a bachelor’s degree in Electrical Engineering and an MBA from Ahmadu Bello University, Zaria.
