Old Mutual unveils Anchor 360 Platform for insurance advisors

Old Mutual unveils Anchor 360 Platform for insurance advisors

NAIROBI, Kenya, Sept 28 – Old Mutual has launched Anchor 360, a digital platform designed to ease administrative work for insurance advisors and improve client engagement.

The platform consolidates client information, portfolio management, and commission tracking into one portal, with features including automated onboarding, document uploads, and live support.

According to Old Mutual, the system shortens turnaround times while giving advisors more time to focus on clients. Customers, in turn, benefit from streamlined processes and greater transparency.

Industry analysts say the tool reflects a broader trend in the insurance sector, where technology is increasingly used to support — rather than replace — advisor-client relationships.

Anchor 360 is part of Old Mutual’s wider digitisation push in East Africa.