NAIROBI, Kenya, Aug 12 – Jubilee Life Insurance has rolled out JForce, a digital platform designed to help intermediaries seamlessly onboard and serve customers, from lead generation to instant policy issuance and real-time commission tracking.
Accessible via mobile app or web portal, JForce enables agents to produce quotes, capture details, issue policies on the spot, and track performance metrics, aiming to address slow policy issuance, limited market reach, and lack of real-time visibility.
CEO Asman Mugambi said the innovation is central to expanding market share and delivering superior customer experiences, while Deputy Group CEO Juan Cazcarra stressed the company’s ongoing investment in tools that empower agents and boost reach.
“JForce will empower our intermediaries to deliver fast, transparent, and personalized service, which are key factors in building trust and loyalty. By improving customer experience, we aim to help customers get the protection they need while growing our market share and strengthening our position in the changing insurance industry,” said Mugambi.
The move comes as life insurance penetration in Kenya stands at 1.3 percent of GDP, with sector premiums rising 12 percent in 2023, but more than 80 percent of the working-age population still uninsured.
“Digital transformation is about empowering our people to work faster, think more strategically, and deliver an experience that keeps customers coming back,” Jubilee Insurance Deputy Group CEO Juan Cazcarra stated.
“Our intermediaries are at the heart of our business, and we remain dedicated to continuously innovating and investing in tools like JForce to make their work easier, expand their reach, and amplify their impact.”
