Jetour Kenya, a brand under Global Motors Centre Limited, has officially entered the Kenyan market with the launch of four all-new sport utility vehicles (SUVs), the Jetour T2, Dashing, X70 Plus, and T1, at a high-energy event in Nairobi. The move marks the brand’s bold entrance into Kenya’s fast-growing automotive landscape, introducing vehicles that combine luxury, performance, and cutting-edge technology while promising to create jobs and boost local assembly. Crafted for Kenya’s roads and lifestyles, Jetour’s SUV lineup looks to blend a rugged performance with refined comfort, redefining what modern Kenyan drivers expect from a vehicle.
The Jetour T2 stands out as the ultimate off-road companion, powered by a 2.0L turbocharged engine, BorgWarner 4WD, and a 700mm wading depth, making it perfect for conquering Kenya’s rough terrain. The Jetour Dashing brings a futuristic edge to city driving with its aerodynamic design, AI-enhanced driving assistance, and digital cockpit, catering to tech-savvy professionals. The Jetour X70 Plus, a global bestseller, offers seven-seat comfort and smart connectivity for families seeking space, safety, and sophistication. The Jetour T1 combines compact design, high ground clearance, and advanced connectivity, catering to young urban drivers and first-time SUV owners.
Each model reflects Jetour’s “Travel+” philosophy, vehicles designed to empower exploration, inspire confidence, and deliver world-class reliability for both urban and off-road experiences. Jetour’s launch also signals a strong local commitment.
Ali Zubedi, Executive Managing Director, Global Motors Centre Limited, said: “Jetour is more than a car brand — it’s a commitment to progress. As we begin local assembly, we’re creating jobs, building skills, and strengthening Kenya’s automotive ecosystem. Our mission is to make world-class SUVs accessible to every Kenyan household.”
Farooq Sheikh, Managing Director, Jetour Kenya, said: “Kenya is ready for vehicles that combine elegance, reliability, and innovation. Jetour brings a modern mobility experience that matches our local landscape and lifestyle — from rugged terrains to urban commutes,”
Andy Yuan, Vice President, Jetour International, said: “Kenya is a strategic market for Jetour in Africa. Its vibrant economy, innovation, and youthful population make it the perfect hub for our long-term growth and for advancing our goals on sustainable mobility.”
Prof. Erastus Gatebe, Industrialisation Secretary, Ministry of Investment, Trade and Industry, said: “The plan by Jetour to set up a local assembly operation, aiming to create hundreds of jobs, enhance skills transfer, and support Kenya’s Vision 2030 industrialisation and clean mobility goals is directly aligned with government efforts to promote sustainable transport and local value addition.”
ABOUT JETOUR
Jetour is a global automotive brand under the Chery Group, one of China’s leading automobile manufacturers. Since its establishment in 2018, Jetour has sold over one million SUVs worldwide, combining innovative design, advanced technology, and customer-centred engineering. With its official launch in Kenya, Jetour continues its commitment to innovation, sustainability, and local empowerment, aligning with Kenya’s vision for industrial transformation and cleaner mobility.
