NAIROBI, Kenya, May 12 – Motor industry player CMC Motors Group Limited (CMC) will now focus on the sale of agriculture machines such as tractors as it moves away from the sale of mass-market passenger vehicles in Kenya.
The local distributor of New Holland Agriculture in the country says that this is part of its business strategy shift.
This comes after the firm recorded higher sales for tractors in the East African market.
Özkan Eren, New Holland Business Director for the Middle East & Africa said the company will continue to offer customers services, products, and parts offerings.
Eren said that there is no change concerning the availability of New Holland’s products in this region.
“New Holland has built a strong presence in Kenya, Tanzania, and Uganda through our long-term partnership with CMC. We have been at the forefront of the mechanization process, gaining an outstanding leadership,” he said.
He noted that the company has been at the forefront of the mechanization process and is ready to meet the growing demand for agriculture mechanization in the region.
Eren emphasized that the company will continue to invest in technologies and products that match the specific needs of the farmers and pledged to support their local partner, CMC, in their new business strategy.
For over 75 years, CMC Motors Group Limited has been a widely successful and established name in the automotive and agricultural sectors, with a presence in East Africa, including Kenya, Tanzania, and Uganda.
CMC’s change in strategy follows closely on the heels of the government’s agenda to transform and rapidly grow Kenya’s agriculture sector.
CMC aims to further strengthen its agriculture sector interests in the region with plans to expand and continue selling its agricultural machinery portfolio.
