THIKA, Kenya, May 5 – Old Mutual Kenya has launched a nationwide financial wellness campaign aimed at helping small businesses and households manage rising financial pressure.
The initiative started in Thika and will be rolled out in towns including Machakos, Nakuru, Eldoret, Kisumu, Nyeri, Meru and Mombasa.
The company said the programme will offer financial education, savings and investment advice, debt management support and risk protection solutions through week-long public engagements.
The campaign is based on findings from the Old Mutual Financial Wellness Monitor 2025, which showed that many Kenyans remain financially strained despite optimism about their future.
According to the report, households and businesses continue to face challenges linked to rising living costs, debt and unstable incomes.
Martin Karenju said many entrepreneurs are increasing their earnings but still struggle with financial pressure due to high costs and inconsistent cash flow.
The campaign will also include a public awareness programme dubbed “There Will Be Signs,” aimed at helping individuals and businesses identify early signs of financial stress.
Old Mutual said the initiative is part of efforts to improve financial literacy and expand financial inclusion across the country.
