Afraid of having a burger on your first date? Big messy mouthfuls: oozing toppings, grease dripping from the meat patty and bread crumbs sprinkling onto your pristine date-appropriate outfit. Perhaps not one of your sexiest moments.
At Freshness Burger, a popular Japanese burger-chain, maintaining the cultural standards of female beauty and etiquette (which does not include burger-scarfing), is clearly important to the company – so much so that they designed and launched a new “Liberation Wrapper” for their burgers.
The new wrapper is cleverly designed to mimic the face of a Japanese women, smiling, without her mouth open in mid-bite. When scarfing down your burger, the wrapper conceals people from witnessing the chomping, whilst projecting a lasting smile – one that is revered in Japanese culture.
Sales of the chain’s Classic Burger to female customers jumped 213 percent! Guess it’s working?
Creepy? Check out Freshness Burger’s video here:
