The Aga Khan University Graduate School of Media and Communications (GSMC) has graduated the second cohort of mid-career media managers and media entrepreneurs for the Media Managers Boot Camp, a programme aimed at supporting media innovation.
The seven-month training programme that is supported by the U.S. Embassy in Nairobi, brought together a diverse group of 20 editors and media managers from mainstream, community, and digital media platforms in Western Kenya.
The programme exposed them to the fundamentals of media economics, international approaches to media challenges and new ways of thinking about digital solutions and innovation given the dynamic media environment.
Speaking at the graduation, Professor Nancy Booker, Dean at GSMC reiterated the vital role the U.S. Embassy in Nairobi continues to play in assisting the School to train managers on how to navigate modern day journalism.
As the media landscape continues to undergo unprecedented transformations driven by technological advancements and changing audience behaviors, the role of media managers has become increasingly pivotal.
Throughout the programme, participants engaged in hands-on learning experiences, group projects, and immersive listening posts. The curriculum emphasized practical application, allowing participants to immediately implement their newfound knowledge and skills in their workplaces.
GSMC was launched in 2015 to be a premier source of education and provide tailored training for journalists, communicators, media executives and entrepreneurs in East Africa and beyond. The School is part of the University’s heritage especially as AKU celebrates 40 years since receiving a Charter from the Government of Pakistan.
