MasterCard eyes new deals, steps up support efforts for communities

MasterCard eyes new deals, steps up support efforts for communities
(L-R) Tara Nathan, EVP & Founder of Community Pass at Mastercard, Anthony Kituuka, Managing Director at Equity Bank Uganda Limited, Meera Shah, Head of Smallholder Farmer Portfolio at Shell Foundation, Esther Kariuki, Head of Agricultural Business at Co-operative Bank of Kenya, and Daniel Huba, Vice President, Community Pass Market Development in Sub Saharan Africa at Mastercard speaking at the 2nd Annual Community Pass Customer Summit in Uganda/COURTESY

KAMPALA, Uganda, Jan 12 – Mastercard will be working with firms such as Haqdarshak Empowerment Solutions, Shell Foundation, and the Co-operative Bank of Kenya to support various sectors of the economy.

The financial technology company says that the collaboration seeks to promote digital and financial inclusion for smallholder farmers and rural communities in Africa.

The event took place during the second annual Community Pass Customer Summit in Kampala, Uganda, which gathered more than 90 public and private sector partners.

EVP and Mastercard Community Pass founder Tara Nathan, who spoke during the event, underscored the importance of the community pass as an enabler of change.

“Community Pass is not just a digital platform, it’s a catalyst for change, effectively bridging the gap between underserved communities and essential services,” Nathan said.

“We are excited about coming together to showcase our shared dedication to enhancing digital and financial access, with a focus on addressing the specific needs of our users.”

On his part, Daniel Huba, Vice President, Community Pass Market Development, Sub-Saharan Africa at Mastercard, reiterated the platform’s significance on the continent.

“Community Pass goes beyond connectivity; it’s about fostering sustainable economic opportunities and welcoming digitally excluded individuals into the formal digital economy,” Huba stated.

“This year’s Summit is a critical move towards this vision, aiming to make digital tools and solutions universally accessible in Africa’s evolving economy.”

Through the Community Pass solution, Mastercard enables rural and marginalized communities to digitally access a network of offline services.