NAIROBI, Kenya, Feb 7 – International beauty products company L’Oréal has launched Absolut Repair Molecular, an innovative hair treatment range, in Kenya.
The Serie Expert range will help Kenyan women repair damaged hair.
The Repair Molecular comprises Pre-Treatment, Shampoo, Rinse-off Serum, and Leave-in Mask, which effectively treat and repair damaged hair at the molecular level using peptide bonders and five amino acids.
“We are thrilled to introduce L’Oréal Professionnel Absolut Repair Molecular to the Kenyan market. This disruptive product, designed to address hair damage and based on 6 patents, can now be conveniently found in partnered salons, cosmetic stores and online,” said Abela Jean-Christophe, Professional Products Division Manager at L’Oreal.
He also said that Absolut Repair Molecular restores hair strength, elasticity, and movement due to its deep penetration repair, resulting in an instant transformation for the user.
“Additionally, for those seeking the complete Absolut Repair Molecular experience, salons are the go-to destination. As core of our DNA, salons indeed benefit from an exclusive pre-treatment to offer the full service for ARM, ensuring optimal results. Locate the nearest salon offering our product through our L’Oréal Professionnel Salon Locator online,” he said.
According to Jean-Christophe, Absolut Repair Molecular is designed for all hair types, including Afro hair, and it repairs two years of damage in one use using the full routine in the salon.
The range was co-developed with four globally renowned hair stylists and underwent a comprehensive testing plan, demonstrating fibre reconstruction and restored elasticity.
