NAIROBI, Kenya, July 10 – Kenchic, a company that deals in poultry products, has unveiled Kenbeef, a new line of premium beef cuts.
Jim Tozer, Managing Director of Kenchic, stated that Kenbeef’s premium cuts include ribeye and sirloin.
Others are processed beef items such as sausages, burger patties, and boerewors.
He noted that the launch of Kenbeef highlights the firm’s commitment to innovation and sustainable growth, recognizing the rising demand for quality beef across the country.
“By partnering with farmers who prioritize animal welfare and environmental responsibility, we are excited to introduce Kenbeef, products available at all leading supermarkets, convenience stores, and Kenchic butcheries,” added Tozer, MD Kenchic.
According to the Kenya Market Trust survey, Kenya’s beef consumption stands at approximately 15 kilograms per person annually, with the nation consuming around 648,000 metric tons of beef each year.
Despite local production capacity being only 300,000 metric tons, the demand for high-quality beef continues to be on the rise, underscoring the need for accessible and superior beef products.
