NAIROBI, Kenya, May 31 – Java has opened its first outlet in Voi, Taita Taveta County, as it seeks to expand its market beyond Nairobi.
The new Java Express restaurant is located at the Total Energies service station and is the chain’s 91st branch.
The new Java Express restaurant is expected to serve the tourist-heavy county and the residents of the transit town of Voi.
It is further expected to create job opportunities and contribute to the town’s socio-economic development.
“Trust is an essential part of the dining experience. As more and more people travel for work or for leisure we would like to remain within reach. Some of our most successful locations to date have been in transit locations,” said Gathungu.
The hospitality industry’s expansion is expected to accelerate in line with domestic travel demand, with customers seeking convenient dining experiences that meet their dietary needs and provide access to their favorite establishments wherever they go.
According to Java House, industry stakeholders will need to be agile and customer-centric in order to satisfy this increased demand.
“At the same time, with increased connectedness we are finding that there is demand for our brand across different locales not just for commuters but also for the local community,” she added.
“This new branch, our first in Taita-Taveta County, signifies a great milestone for us at Java and furthers our approach to being part of more communities in Kenya and beyond.”
Since its inception in 1999, Java has grown to serve customers across three countries, with three additional sister brands, Kukito, Planet Yoghurt, and 360 Degrees Pizza, under its portfolio.
