NAIROBI, Kenya, Apr 29 – Public relations and strategic communications agency Calla PR has launched an innovation-driven service dubbed “Try it in Nairobi”, aimed at helping businesses test their products and solutions in a live market before launching across Africa.
The new service targets corporates, SMEs, multinationals, and innovators looking to assess the viability of their offerings in Nairobi—East Africa’s economic and technology hub.
It provides support in identifying ideal test customers, selecting pilot locations, managing communications, and building connections with partners, investors, and early adopters.
“Businesses often face pressure to launch products quickly, sometimes without live market testing. This can lead to poor adoption or reputational damage,” said Calla PR Managing Director Kevin Otiende.
“Try it in Nairobi empowers businesses and innovators to test and refine their solutions before full-scale rollout.”
The initiative will support companies across sectors such as finance, manufacturing, tech, agribusiness, retail, healthcare, real estate, and education.
According to Otiende, the service offers firms improved customer understanding, faster product development, and reduced risk through strategic piloting and market feedback.
“Multinationals trying to enter Africa often face challenges ranging from unfamiliar consumer behavior to complex trade channels. Our solution gives them local insight from a trusted base,” he added.
Nairobi’s strengths—its educated, tech-savvy population, robust logistics, digital connectivity, and growing middle class—make it ideal for real-time product testing.
Calla PR cited global stats showing that more than 80% of new product launches fail due to inadequate market testing.
The launch underlines Calla PR’s growing focus on innovation and market intelligence to support business growth in Africa.
