NAIROBI, Kenya, Aug 15 – Beauty brand L’Oreal Paris has named South African actress Thuso Mbedu as new brand ambassador and spokesperson for Sub-Saharan Africa.
She is tasked with mobilizing local advertising campaigns, product launches, and public appearances in a bid to bag more clients for the French beauty brand.
L’Oreal Paris says her passion for beauty and ability to connect with audiences will play a pivotal role in enhancing our brand’s relationship with our valued customers.
“We are excited to welcome Thuso Mbedu into our L’Oreìal Paris family. Her exceptional talent, timeless beauty, and commitment to empowering others align perfectly with our mission,” says Burkhard Pieroth President Sub- Saharan Africa at L’Oreìal.
“We look forward to embarking on this exciting journey together to inspire individuals to embrace their uniqueness and celebrate their inner beauty,” he adds.
In her acceptance remarks, Mbedu has observed that she is excited to join the brand owing to its incredibility.
So far, I’ve enjoyed learning about the innovative technology behind L’Oreal’s product range and the ground-breaking strides made in understanding African skin.
Their products are amazing, and I’m thrilled to be representing my African community within this incredible global brand, “she said.
She becomes L’Oreal Paris’ first Sub-Saharan African spokesperson. The brand currently has presence in 150 countries globally in five continents.
