NAIROBI, Kenya, Nov 27 – South African rugby star Cheslin Kolbe and football legend Benni McCarthy have been unveiled as the newest brand ambassadors for SportyGroup, the parent company of betting platform SportyBet, as the firm seeks to bolster its footprint across Africa’s fast-growing sports and entertainment markets.
Kolbe, a Rugby World Cup winner and Olympic bronze medallist, and McCarthy, South Africa’s all-time leading goal scorer and current head coach of Kenya’s national football team, will front the company’s campaigns as SportyGroup rolls out new fan-engagement initiatives.
Miguel Puche, Sporty Group’s Global Brand Director, said the two athletes bring credibility and strong fan appeal across multiple markets, noting that their careers represent the company’s ambition to deepen connection with African sports audiences.
The appointments come as SportyGroup prepares to introduce new products and digital experiences aimed at strengthening its competitive position in the continent’s sports-betting and entertainment sector.
