NAIROBI, Kenya, Nov 17 – Avenews has partnered with the Kenya Meat Commission (KMC) and the Kenya Livestock Marketing Council (KLMC) to launch a Sh2.5 billion trade-driven financing model aimed at expanding access to capital for livestock producers, traders, and aggregators.
The initiative introduces a transaction-based financing framework that aligns credit with real-time livestock trading activities — a departure from traditional collateral-heavy lending that has long excluded pastoralist communities and small-scale traders.
The partnership was formalized at a signing ceremony attended by Avenews Kenya Managing Director Nancy Kinyanjui, KMC Managing Commissioner Maj. Gen. Jattani Gula, and KLMC Chief Executive Officer Abdikadir Mohamed. Avenews plans to deploy the KSh2.5 billion to Kenyan agri-SMEs in 2025.
“Access to credit has long been a barrier, especially for pastoralist and trading communities that rely on fast, trust-based transactions rather than formal collateral,” Kinyanjui said. “This partnership provides a solution, a financing model that works the way the livestock market actually operates.”
KMC noted that although livestock remains one of Kenya’s oldest and largest economic sectors, financing systems have not kept pace with the speed and structure of the trade, limiting productivity and market expansion.
Avenews’ model converts daily livestock transactions into immediate access to working capital, offering producers and traders faster liquidity and improved cash flow.
“We are grateful to offer a solution that truly fits the livestock sector,” Kinyanjui said. “Our innovative financing model provides access to capital at the point of sale, not after, making it faster, simpler, and more in tune with how the livestock market actually works.”
“By aligning finance with real trade activity, we’re helping producers, traders, and processors build stronger, more reliable value chains and improve the overall quality and consistency of livestock supply,” she added.
The partners say the collaboration will strengthen Kenya’s livestock value chain by making it more investable, efficient, and inclusive, while supporting national food system resilience.
“We’re at the cusp of a new era for Kenya’s livestock sector,” Kinyanjui said. “Together with KMC and KLMC, we’re building a trade-driven, fast, flexible, and fair financing model that reflects how the market truly operates and rewards trust, productivity, and innovation at every level.”
