NAIROBI, Kenya, Mar 4 – Kenyan businesses are set to participate in the 137th Canton Fair, scheduled from April 15 to May 5, 2025, in Guangzhou, China.
The Chinese consulate in Nairobi is coordinating the delegation, with officials highlighting the fair as an opportunity for trade and investment partnerships between Kenya and China.
Xu Jiansheng, the Operation Director of the China Foreign Trade Center Group, urged Kenyan investors to leverage the platform to expand business networks and explore trade opportunities.
“This is a chance to establish strong business connections,” Xu said.
Kenya National Chamber of Commerce and Industry (KNCCI) Vice Chair Ronald Meru noted that the event could expose Kenyan businesses to value addition and technology transfer practices.
The Canton Fair, held since 1957, is China’s largest trade exhibition. The 137th edition is expected to host over 43,000 enterprises across various sectors, including manufacturing, health products, and fashion.
Kenyan firms attending the fair will engage with global businesses and explore potential collaborations in different industries.
Pius Rotich, General Manager Investment Promotion and Business Development at Kenya Investment Authority, added that this year’s Canton Fair will help Kenya navigate the complexities of wooing Chinese investor into the country.
Echoing his sentiments, Vincent Muruba, CICCK General Manager, stated that the Chinese fair will provide the East African country with an opportunity to address an array of factors, including modalities of bridging trade volumes
