NAIROBI, Kenya, Jul 26 — LG Electronics is using Kenya as a launching pad for its Laundromat project in Africa, which responds to a growing trend of people opting for third party services in cleaning clothes and other items.
After successful piloting in Nairobi, the company has moved to Mombasa empowering entrepreneurs in the commercial laundry services with technical know and availing partners to enable the investors easily set-up, reap profit in the fast-growing business.
“Many people in the urban areas are continuously outsourcing laundry services to third parties creating incoming earning opportunities in the area, it is a trend that has picked up in other parts of the world and slowly catching up in Africa,” noted Faith Njoroge, East Africa Washing Machine and Product Marketer, LG.
“We have worked with several investors in Nairobi to help them set up, the uptake has gone beyond our expectations with several stores coming up in different parts of the city, through seminars and industry linkages, we are now in Mombasa selling the concept in coast region,” she said.
She notes that the Airbnb concept has also helped boost the uptake of commercial laundry business in Kenya. LG plans to launch the project in other parts of Africa with an aim of boosting sales of its commercial washing machines.
As part of the strategy, the company says it has roped in detergent firms and the Buy Now and Pay Later providers to equip investors with necessary components in setting up the business.
She was speaking at the launch of LG dryers and dishwashers for the Kenyan market which aims to revolutionize how Kenyan households manage their laundry and dishwashing needs.
This is part of the company’s commitment to enhance consumers’ lives through advanced technology and superior quality.
Speaking during the rollout of the appliances, LG Electronics Managing Director Dongwon Lee said, “With our commitment to innovation and quality, we aim to elevate the daily lives of Kenyan consumers by providing them with cutting-edge appliances that deliver convenience, efficiency, and superior performance. We are confident that our dryers and dishwashers will transform the way Kenyan households manage their laundry and dishwashing tasks, simplifying their lives and freeing up valuable time.”
The appliances known for performance, energy efficiency, and sleek designs come embedded with cutting-edge features and smart functionalities and are designed to provide unparalleled convenience, time savings, and cleanliness.
For instance, LG’s Heat Pump Dryers with exclusive DUAL Inverter technology provides industry-leading energy efficiency up to A+++-10 per cent along with 10-year warranty. Equipped with 2 cylinders instead of single cylinder this provides the highest level of energy efficiency in the market while minimizing wrinkles and reducing energy consumption.
The innovative Sensor Dry system detects moisture levels and adjusts drying time accordingly, preserving the quality of garments and preventing overdrying.
On the other hand, dishwashers feature intelligent technologies with intuitive controls, adjustable racks, and a large load capacity that make kitchen clean-up a breeze.
The LG QuadWash™, for instance, cleans up the dishes with a single wash from multiple angles, eliminating the need for pre-washing.
The Inverter Direct Drive technology makes the dishwasher stable and minimizes noise level while the ThinQ™ application lets users control the machine remotely.
The TrueSteam™ technology provides superior cleaning performance by removing stubborn stains and delivering spotless results while the adjustable racks and customizable storage options make it easy to accommodate various dish sizes and shapes.
Besides, the appliances have been engineered to prioritize energy efficiency and sustainability. With eco-friendly features like the Inverter Direct Drive motor, which reduces energy consumption and noise levels, and the use of eco-friendly materials, the appliances are designed to minimize their environmental impact.
