NAIROBI, Kenya, Nov 7 – Kenyan women will enjoy financial literacy trainings through a partnership between APA Insurance and the International Finance Corporation (IFC).
Dubbed ‘APA SHEild’, the initiative will step up access to affordable financial products for women.
It will also provide them with workshops and webinars, equipping women with knowledge and tools to support their personal and professional financial development and security.
“By providing a comprehensive range of resources through Health, Wellness, Wealth and Protection SHEild, we aim to improve the well-being and livelihoods of women, ultimately contributing to the country’s social and economic development,” APA CEO Catherine Karimi said.
On his part, IFC Country Manager for Kenya Amena Arif noted that women play a crucial role in driving the economy, and their well-being is paramount to development.
“IFC and APA are working together to make tailored insurance more accessible and affordable for women in Kenya so that women have the financial products they need to take charge of their lives and future,” Arif said.
Under the program, APA has developed a range of women-centric non-life and life insurance solutions to include health, wellness, wealth, and protection, as well as additional value-added products and services that provide extra support where needed.
This includes collaborating with YuBuntu on a Women’s Cancer Care Program called ‘APA Femina Plus,’ which is geared toward positive protection through access to regular screenings and HPV vaccinations for breast and cervical cancer.
According to the World Bank, 31 percent of Kenyan households are women-headed.
Women tend to be more vulnerable to physical and financial shocks and often have limited access to coping mechanisms.
Insurance and financial guidance can help women protect themselves, their families, communities, and society.
