NAIROBI, Kenya, April 9 – Infobip, a global cloud communications platform, has been featured in the list of the world’s most innovative brands.
The tech firm was named on the Fast Company 2024 list, which this year focused on businesses that are shaping industry and culture through innovations.
Infobip joined 50 firms, such as Whatsapp and Youtube, among others, to appear on the Fast Company directory, which recognizes 606 organizations across 58 sectors and regions.
“Our technologyis transforming how organizations interact with their customers across the board, from automotive, retail and financial services, through to healthcare and other social services,” Rachel Njiru, Director of OP Africa at Infobip, said.
“We are applying our innovative technology to transform various industry verticals. Cloud infrastructure, conversational chat apps and generative artificial intelligence (AI) allow conversations between businesses and consumers, enriching user experiences and consolidating disparate customer journeys into one seamless experience.”
Croatia’s first unicorn, Infobip, has been working with businesses such as Uber, Bolt, and Cabify to disrupt the automotive industry and transform customer communications.
Working with Uber in India, Infobip developed an AI-powered chatbot to enable customers to order rides via WhatsApp. The global-first initiative created a seamless booking experience for Uber customers.
In February, the startup joined forces with Podravka Group, a Croatian multinational, to launch ‘SuperfoodChef AI by Coolinarika’.
Infobip has also helped digital insurance business LAQO become the first to adopt a GPT-enabled digital assistant for customer support in the European fintech industry.
“Our list of the Most Innovative Companies is both a comprehensive look at the innovation economy and a snapshot of the business trends that defined the year,” said Fast Company editor-in-chief Brendan Vaughan.
“We saw extraordinary innovation across the board in 2023, but we also saw a handful of clear patterns: the growing footprint and impact of AI, the triumphant return of live events, and great leaps forward in climate tech. We face daunting challenges on many fronts, but the solutions we celebrate in MIC give me plenty of hope about the future.”
