NAIROBI, Kenya, Feb 13 – Kenya Breweries Limited (KBL) is betting on a new online platform to allow retailers to order alcohol drinks virtually from distributors.
Called ‘Diageo One’, the new platform has been on trial since last year,.
“From what we have seen in the trial stage, Diageo One will revolutionize the way we engage with our trade partners—distributors and retailers—at the point of purchase,” KBL Managing Director Mark Ocitti said.
“Specifically, this new digital platform will help retailers make informed purchase decisions by keeping themselves up to date on distributor inventory, product promotions, brand campaigns and more,” he added.
On his part, the company’s Commercial Director, Joel Kamau, maintained that the platform will revolutionize the distribution of alcoholic beverages in the country.
“One of the greatest advantages of the rapid advances in technology over the last two decades is the power it puts in the hands of the consumers,” Kamau said.
“Our trade partners now have this platform on their palms and can ant to bring the benefits of advanced technology right through our route to market.”
