Chinese automotive brand JMC enters Kenyan market

By: AGENCIES 1 min read
Chinese automotive brand JMC enters Kenyan market
(240116) -- SHENZHEN, Jan. 16, 2024 (Xinhua) -- Vehicle carrier vessel "BYD EXPLORER NO.1" arrives at Xiaomo International Logistics Port in Shenzhen, south China's Guangdong Province, Jan. 14, 2024. "BYD EXPLORER NO.1," a vehicle carrier vessel leased to Chinese automaker BYD, held its maiden voyage ceremony on Monday at a port in Shenzhen, south China's Guangdong Province. With more than 5,000 new energy vehicles (NEVs) on board, it set sail for the ports of Vlissingen in the Netherlands and Bremerhaven in Germany. It is the first vessel in the shipping fleet of BYD, which has joined a number of Chinese automakers in accelerating car exports by operating their own shipping fleets. (Xinhua)

NAIROBI, March 29 (Xinhua) — Chinese automotive brand Jiangling Motors Corporation (JMC) has entered the Kenyan market and will be distributed by motor dealer Caetano Kenya.

Aurelien Glay, managing director of Caetano Kenya, said that the Vigus line of vehicles, consisting of a single cab, double cab and a light commercial truck, will be available locally.

“These vehicles have been designed with reliability, durability and optimized operating costs at their core in a market with a rapidly growing demand for quality commercial vehicles,” Glay said during the launch on Thursday evening in Nairobi, the capital of Kenya.

Completely knocked down kits imported from China will be assembled locally, he said, adding that the company is committed to both affordability for Kenyan customers and the development of Kenya’s automotive sector.

Sylvia Agani, commercial and marketing director of Caetano Kenya, said she anticipates strong interest in the JMC brand, with expected sales of at least 100 units in 2025, driven by the growth of local industries and the proven quality of Chinese products in the country.

Agani said that a single cab truck will retail for 4.5 million Kenyan shillings (about 34,800 U.S. dollars), while the double cab will sell for 38,500 U.S. dollars.

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