NAIROBI, Kenya, July 25 – The Ministry of Tourism, Wildlife, and Heritage is planning to map out all tourist attraction sites in the country to reinvigorate the tourism sector.
Tourism Principal Secretary John Ololtuaa said that the country is endowed with many attractions that need to be promoted locally and internationally.
PS Ololtuaa spoke yesterday during the Transmara Classic Athletics, where he hailed sports events as contributors to the tourism and hospitality sectors.
The competition drew over 1,500 athletes from local schools and training camps, with participants engaging in track and field activities as well as traditional sports such as Rungu throwing and jumping, which are part of Maa culture.
“We are known as an athletic powerhouse and we have to sustain this position by nurturing talents who will mature to be elites in various athletic disciplines,” said the PS.
“Athletes are our destination brand ambassadors who have made marketing of the destination easier and we must always look out for them.”
Ololtua urged county governments and the youth to participate in the creation of sustainable tourism products.
“The County governments have great potential in terms of tourism and we intend to work with them in identifying these opportunities,” he said.
“For instance, we now have a phenomenon called the twin migration currently ongoing; the wildebeest migration at the Mara and whale migration in Watamu all happening at the same time,” the PS added.
“This is a unique selling point for Kenya and we shall leverage it to attract more tourists.”
