NAIROBI, Kenya, Aug 4 – The Kenya Tourism Board (KTB) will embark on a global marketing strategy to market Kenya as a top tourist destination.
The agency has scheduled the Magical Kenya Roadshow series to visit countries in Africa, Asia, Europe, and North America from October this year to April 2024.
“The Kenya Tourism Board (KTB) invites you to participate in the Magical Kenya Roadshow Series scheduled to take place in Africa, Asia, Europe and North America in the financial year 2023/24,” KTB said in a stamen.
“The objective of the roadshow series is to create new opportunities for the Kenyan private sector to build relationships and generate new business with distribution partners across the regions.”
In Africa, the delegation, which will comprise KTB’s officials and tourism industry players, will visit Ghana and Nigeria.
It will be followed by a trip to Beijing and Shanghai in China (Asia), London, Manchester, and Dublin in Europe, as well as New York, Boston, and Toronto.
Others are France (Paris and Nice), Italy (Rome and Milan), and Germany (Berlin and Hamburg).
