NAIROBI, Kenya, Oct 29 – Kenya’s Out-of-Home (OOH) advertising industry is shifting toward technology-driven operations following discussions at the Power Breakfast OOH Conference in Nairobi.
The Power Breakfast OOH Conference, hosted by Gigastream Media Tech in partnership with global OOH technology firm Moving Walls, brought together advertisers, media agencies, and industry leaders to chart the future of outdoor and digital-outdoor advertising, with speakers emphasizing the need to embrace automation, artificial intelligence, and data-driven planning to enhance transparency and campaign measurement.
“OOH remains one of the most powerful storytelling platforms for brands,” said Miriam Waititu, Marketing and Communications Lead at Gigastream Media Tech.
“The goal is to move from intuition to intelligence, making decisions backed by data and measurable impact.”
Moving Walls Co-Founder Mehul Mandaria said Kenya’s digital infrastructure and ongoing smart city projects make it well-positioned to lead in digital-outdoor transformation.
“With smart city developments on the rise, digital screens will become part of the urban landscape,” he said.
“Kenya could set the pace for similar markets across Africa.”
OOH expert Faissal Ug urged the region to develop shared standards and certification systems to professionalize the sector.
“The future of Out-of-Home in East Africa depends on how quickly we align with global benchmarks in training, analytics, and measurement,” he said.
The event also discussed how academic institutions can bridge the industry’s skills gap.
Gigastream announced a partnership with the International School of Advertising (ISA) to train students on OOH and digital advertising technologies.
The Nairobi meeting reflected a broader shift toward evidence-based marketing as brands and agencies push for more transparent, tech-enabled advertising models.
