Romania tightens ad restrictions on e-cigarettes, tobacco products

Romania tightens ad restrictions on e-cigarettes, tobacco products
31 May 2019, Saxony, Dresden: A man smokes with the electronic tobacco heater IQOS (I quit ordinary smoking) of the tobacco company Philip Morris. The electronic tobacco stick should not be confused with an e-cigarette. Because unlike this one, which is filled with so-called liquides, iQOS still contains tobacco. The difference is that the tobacco is not burned, but only heated. Consumers in Germany bought significantly fewer cigarettes last year than in 2017. Instead, they turned more to loose tobacco and "next-generation products" such as e-cigarettes and tobacco heaters. Photo: Sebastian Kahnert/dpa-Zentralbild/dpa

BUCHAREST, July 19 (Xinhua) — Romanian President Klaus Iohannis signed into law new regulations on Friday that tighten advertising restrictions on e-cigarettes, including vape devices and heated tobacco products.

The new legislation expanded the existing prohibitions on explicit advertising for tobacco products.

The updated law includes e-cigarettes, vape devices, heated tobacco devices, products intended for inhalation without burning from tobacco substitutes, and nicotine pouches for oral use.

Explicit advertising for these products is now banned on radio and television broadcasts and on public transportation tickets.

Furthermore, the legislation prohibits advertising for these products within educational and healthcare institutions or within 200 meters of their entrances.

It also restricts advertising in publications primarily targeting minors and in theaters before, during, and after performances intended for children.