NAIROBI, Kenya July 19 – Kenya’s tourism sector is targeting group travelers as a strategy to increase share of the market and improve visitor arrivals into the country as the sector fully recovers.
The Ministry of Tourism and Wildlife has said that it is constantly looking for opportunities that can help grow the industry by attracting different segments of travelers, both local and international.
Speaking during an event held to showcase Kenya’s diverse offerings to a group of 50 women from the colored girl community at the Nairobi National Park, Principle Secretary, state department for Tourism & Wildlife Zeinab Hussein said that group travel is today a big catalyst to tourism growth in terms of numbers and receipt especially in the post covid-19 era, and that the government would take full advantage of it to pull travelers.
“Travel is an important part of life for people, including women. Kenya’s tourism industry is not only becoming more accessible and welcoming to women travelers, but also more importantly, to their experiences and wellness. We have worked to ensure that we are a safe destination and that we can offer memorable and value for money experience for all travelers” said the PS.
Founded in 2016, the Colored Girl is a global community of over 82,000 Black, Latinx, Indigenous & Asian women (BIWOC).
The group, which is the largest network of women of colour, aims to nurture women to thrive in the world today and transform the world tomorrow by impacting the lives of communities through travel.
Kenya is hosting part of the one week long colored girl Imara retreat in Nairobi. The retreat has a wellness, personal and professional development goal which will enable the ladies to have a perfect combination of travel, relationship building and branding.
KTB CEO, Betty Radier, says “The Imara retreat resonates with the current vision of Kenya’s tourism sector – just like this retreat, we are focusing on ensuring that our visitors have immersive and life changing experiences when they visit Kenya. We want them not just to feel safe but to also carry memories that will last their lifetime.”
