Social media platform Instagram is set to bring back chronological order in its feeds.
Instagram head Adam Mosseri said the company is working on a version of its feed that would show users’ posts in chronological order, unlike its current ranking algorithm that sorts posts based on user preferences.
The company’s algorithmically sorted feed, introduced in 2016, and then updated in 2017 to include recommended posts, is widely disliked by users who prefer to have their posts and their friends’ posts surface in a timely manner.
The current feed uses AI to create what Instagram considers a more personalized feed, based on users’ activity.
On Tuesday, Instagram rolled out the “Take a Break” feature it started testing last month to users in the US and other English-speaking countries. The opt-in feature prompts users to pause using the app after they’ve been using it for a certain time period.
More parental controls over their teenagers’ use of Instagram will be released next year, Mosseri said Tuesday.
